SEO Manager

Patrick Industries, a publicly traded company headquartered in Elkhart, Indiana, invites you to join a team of dedicated Team Members who are passionate about delivering high-quality products and exceptional customer service. As a leading solutions provider serving a diverse range of markets across the United States, our commitment to innovation, quality, and sustainability has positioned us as a high growth, diversified and empowered Team of more than 10,000! Your adventure awaits!

The Search Engine Optimization (SEO) Manager will own enterprise-level organic performance, developing scalable strategies spanning technical SEO, on-page optimization, content development, Generative Engine Optimization (GEO), and data-driven opportunity sizing. This role requires the ability to evaluate keyword demand, competitive intensity, and implementation effort to prioritize initiatives that drive incremental organic revenue.

Working closely with cross-functional teams across Patrick subsidiaries, the Search Engine Optimization Manager will serve as the central authority on organic growth strategy within a multi-brand environment translating search insights into coordinated, scalable execution.

Responsibilities and Duties:

• Partner with Patrick businesses to analyze organic performance, identify growth gaps, and deliver revenue-focused, data-backed recommendations.
• Develop and manage a prioritized enterprise Search Engine Optimization (SEO) roadmap aligned with development resources, brand priorities, and revenue impact.
• Identify and prioritize keyword and content opportunities based on search demand, commercial intent, competition, revenue contribution, and scalability.
• Lead technical SEO initiatives with web development teams, including site migrations, crawl/index optimization, Core Web Vitals, structured data, internal linking, and remediation of technical issues.
• Own on-page optimization strategy across key page types, ensuring strong keyword alignment, metadata optimization, semantic structure, and conversion-focused content recommendations.
• Collaborate with PPC and marketing teams to align keyword intelligence, reduce paid/organic cannibalization, and embed SEO best practices into content strategy.
• Develop strategies to enhance visibility in AI-generated search results and emerging generative search environments.
• Monitor and report on key KPIs (Organic Revenue, Non-Branded Traffic, Rankings, Share of Search, Technical Health, AI visibility), translating insights into actionable roadmaps.
• Stay current on algorithm updates, competitive trends, and AI/LLM advancements to protect and grow organic market share.
• Champion Patrick’s BETTER values—Balance, Excellence, Trust, Teamwork, Empowerment, and Respect—in all leadership and financial management practices.
• Other duties as assigned.

Qualifications and Skills:

• Bachelor’s degree in Marketing, Business, Data Analytics, or related field.
• 5+ years of hands-on Search Engine Optimization (SEO) experience, preferably in eCommerce or multi-brand environments.
• Proven track record of driving measurable organic revenue growth for direct-to-consumer (DTC) brands; motivated by revenue impact, not just rankings and traffic.
• Strong technical SEO expertise, including website migrations, structured data implementation, technical audits, and on-site optimization.
• Deep understanding of keyword research, search intent modeling, competitive analysis, and revenue attribution.
• Strategic thinker who balances quick wins with long-term authority-building initiatives while remaining hands-on with technical and content execution.
• Proficiency with leading SEO and analytics tools (e.g., Ahrefs, SEMrush, Screaming Frog, Google Search Console, GA4, Looker Studio, Excel/Sheets).
• Strong analytical and ROI-focused mindset with the ability to prioritize initiatives based on business impact and market share expansion.
• Demonstrated ability to communicate complex search insights clearly to both technical and non-technical stakeholders.
• Demonstrated ability to work in a fast-paced, multi-brand environment where coordination, collaboration, and prioritization are critical.
• Agency or multi-brand portfolio experience preferred.
• Familiarity with AI-driven search experiences and generative engine optimization is a plus.

At Patrick Industries, BETTER Together is our commitment to being our best while striving to bring out the best in one another as we join forces Individually, as Teams, with our Business Units, with our Customers, our Communities and within our entire Patrick family.

Patrick is an Equal Opportunity Employer.